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Shenson on Consulting: Success Strategies from the Consultant’s Consultant

$14.95 $11.96

Shenson on Consulting: Success Strategies from the Consultant’s Consultant

Description

In his most revealing and information book yet, Shenson combines a lifetime of personal insights and anecdotes with practical, step-by-step guidelines covering virtually every aspect of setting up and running a successful consulting practice-from start-up and fee setting and proposal writing to sales and marketing and financial issues and more. Following a quick-reference format featuring nearly 100 bite-size Q&A segments and packed with detailed, research-based strategies, this sourcebook will fill you in on the 13 keys to running a successful consulting practice, how to get prospects to come to you, how to make your practice grow through referrals and recommendations, how to use all types of media to advertise your practice, how to select the right mailing lists to market your services and face-to-face promotion techniques.

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Weight 2 lbs
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