I’m planning to sell some beauty products at my eyelash extensions salon in NY. How can I decide prices?
For example I bought eyelash shampoo $8 each. (It was sale and actual retail price was about $17). So can I sell at $34? ($17 x 2) in my salon?
As the owner of a retail store, you pretty much have the right to sell products at whatever price you decide is appropriate. Regulations (and common sense) suggest avoiding price gouging after a natural disaster or running a perpetual sale - displaying product at a sale price that never ends.
These are some things to think about when pricing a product for resale. But marking up a product that you sell along with your expertise generally isn’t a problem. The customer receives the product along with the service you provide. This is called value-added reselling, which normally is not a problem.