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Successful Marketing Strategies for Nonprofit Organizations

$19.95 $15.96

Successful Marketing Strategies for Nonprofit Organizations

SKU: 0471105678 Category:

Description

Explains how marketing can be used to enhance fund-raising, get the word out about a new service and increase the nonprofit’s visibility in the community. Discusses basic marketing concepts and demonstrates how to apply them to situations facing all types of nonprofit organizations. Packed with authentic anecdotes and examples of what does and does not work in the nonprofit world.

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Weight 2 lbs
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